RIAA and Google

The RIAA has released a report stating that Google’s efforts to limit the rankings of serial offenders of digital piracy has not been very effective at all. The RIAA says that 98% of the time popular pirating websites show up well in the top 10 with Amazon anchoring the end of this list around half the time.

The RIAA began their research in December limiting their searches to the name of the artist, the name of the track followed by either mp3 or download. The study finds that less than half of the top ten websites that pop up have recieved more than 1,000 copyright removal requests by January. In conclusion the RIAA is saying that Google has not demoted (or effectively demoted) any of the top pirating websites that frequently popped up during the RIAA research.

The article goes on to say that Google needs to try to work out deals with record producers and other content producers in order to stock up on its Google Play storefront, but says that if these companies aren’t comfortable with the efforts that Google is taking to limiting the search results of pirating websites (or limit pirated material currently on its own YouTube), they may have a hard time gathering this content.

So what does this mean for the future of search engines and the way we look for content in our everyday lives? What will this mean for Google in the long run?

Creating effective algorithms to search and demote websites that violate copyright law doesn’t seem to be working. Could this lead to changing the way Google does business in the long run?

I’m sure there are companies that will limit your online presence for a fee, and if there aren’t any that could be a big money making business in the future. Could these types of organizations sprout up to fight against websites that promote illegal material?

Here is the link to the article on Slashdot.

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