The campaign includes newspaper ads, billboards and videos ranging from creepy,very creepy, and sometimes funny, very funny (or as funny as an ad made by Microsoft can get).
As part of the ad campaign Microsoft has a petitioned to get Google to stop reading email to sell ads which has gotten over 100,000+ people sign it.
Microsoft has comment on the ad campain saying
“Privacy of email services is a fair subject for a petition, and 6,000 people have said so in just a few days. Over 500,000 people have visited our website and tens of thousands have tried Outlook.com. It is a serious public policy issue a lot of people care about.”
In Microsoft press release on their “educational campaign”
“Outlook.com believes your privacy is not for sale,” Weitz said. “We believe people should have choice and control over their private email messages, whether they are sharing banking information or pictures of their family or discussing their medical history.”
Weitz added, “Outlook.com does not scan the contents of your personal email to sell ads. Outlook.com is an email service that prioritizes your own and your family’s privacy. You wouldn’t let the post office look inside your mail, so why would you let Google?”
The irony is Microsoft is using target ads to get it message across that Gmail reads your email to generate targeted ads. Also both Outlook and gmail “read” your email to filter out spam anyway.